
Buyers judge every brand on one number: units per store, per week. Miss it and the next reset takes your facings. GAS connects digital media to your actual retail footprint, so ad dollars send shoppers to the stores and online carts where your product already sits.
We plan against your store list, time media to your promotions, and report back in units sold, not just impressions. When the sell-through has to happen fast, like a national liquidation we ran with B. Riley, the same playbook clears inventory on a deadline.
The result: more than $6.5B in retail and ecommerce sales driven for the brands and retailers we work with.
Units sold per store, per week. Retail buyers use it to decide which brands keep their shelf space at the next reset, so it is the number your retail marketing should be built to move.
Trade spend pays for placement and price. Retail performance media pays for demand: it sends shoppers to the shelf you already won and measures the lift in units, store by store.
Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart and other retailer networks, alongside paid social and programmatic targeted to your store footprint.
We tie media to scan data, syndicated data and retailer point-of-sale, then report sales lift by store and by week, not just clicks and impressions.