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CPG marketing
GAS is a CPG marketing agency moving product at retail and DTC.
Getting your product off the shelf and into the cart is what we do.
Most CPG marketing gets judged on reach, views and awards. The buyer at the retailer judges it on velocity. We plan for the buyer's number. What if your retail media looked great in the dashboard but the shelf didn't move? What if you won distribution and now have 12 weeks to prove it?
GAS started as the marketing team inside a group of consumer businesses. Every campaign had to pay for itself. That's still how we work. We pick the sales number with you before anything runs, then report against it every week.
The result: $6.45B in sales driven at 11.65x average ROAS.
CPG marketing, answered.
What does a CPG marketing agency do?
It plans and runs the marketing that gets a packaged product bought: brand, retail media, creative, media and promotions. We tie all of it to sell-through.
Do you work with emerging brands or only large ones?
Both. We've scaled emerging brands that just landed a handful of doors and need to prove velocity, and legacy brands that need results this quarter.
How do you measure success?
Units sold, velocity per store and revenue against forecast. We agree on the number with you before launch and report against it every week. If the work isn't moving it, we change the work.
Do you run retail media?
Yes. We plan and buy retail media and the support around it, measured by sell-through. More on our Retail Performance page.