Amazon Diversification

Before we touch a campaign, we model contribution margin by channel and by SKU. Amazon revenue and Amazon profit are different numbers, and most brands have only ever seen the first one. We show you what each channel is really worth after fees, ad spend, returns, and freight, and where the ceiling is.

A migration is not a theme swap. We rebuild the site as a conversion asset: platform migration, information architecture, product detail pages that carry the same trust signals buyers expect from a marketplace, and a checkout that does not leak. We have taken fragmented, underperforming ecommerce ecosystems and rebuilt them into single unified builds that scaled orders 422%.

Paid media across Meta, Google, YouTube, and Connected TV, planned against contribution targets rather than platform-reported returns. This is the part that replaces the traffic Amazon used to hand you, and it is the part most brands underestimate. We have driven more than $6.45B in sales since 2018 at an 11.65x average return.

Every order on your own site is a customer record you keep. Email and SMS lifecycle, subscription and replenishment where the product supports it, and a data foundation that makes your next launch cheaper than your last one. This is the compounding part of the move, and it is the reason the multiple goes up.