From Sweden With Love

Ovature Studios

Background

Cameron Design House (Design & Architecture Winner 2016) co-Founder Matthew Holleman was looking for a fresh start with fresh designs that were spinning in his mind. Through chance, GAS and Matt connected and decided to start something beautiful together.

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The Challenge

Uniqueness in craft, boutique in approach, and connection to clientèle are the fundamental building blocks for a sculptural lighting portfolio to thrive in the tight-knit world of affluence and status.

Ovature Bonnie single pendants, studio shot

Ovature Laur large cluster installed in a room

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The Work

Matt brought the vision for his art, we got to work building a reputation with families, galleries, and interior designers who would commission his pieces.

Complete 3D renders of all of Ovature Studios’ first collection, a site designed for end users with specs and custom options, targeted PR in design pubs, and a personalized brand spirit built the base. We told Matt’s story, his tenure with the famed Cameron Design House, and his handmade approach to each part of a fixture.

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Ovature lighting in a marble kitchen, interior by Isabel Gomez Studio

Ovature lighting installed at the Naumi Hotel

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Impact

Armed with a strong reputation with credentials from 1stDibs and endorsements from notable designers like Amy Lau, Ovature Studios saw a 350% increase in revenue which has remained stable through the end of 2022.

Ovature lights can be found in residential and commercial projects across the globe. Notable installations include 120 pieces in a luxury hotel in New Zealand, a palace in the United Arab Emirates, spaces by AD100 designers, and commissions for American presidential families and Hollywood personalities.