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PUMP Dallas
The Challenge
ProSupps came to GAS to launch ionIQ, their intelligent hydration line. We didn't book a launch event. We built a weekend. PUMP Dallas delivered 3.855M followers from 24 creators to ProSupps' home turf — and we made the ionIQ activation on the Katy Trail, its crown jewel.
The Approach
A hydration product earns trust when people are actually thirsty. So we didn't set up a table and hope. We planned a sweat-to-sample pipeline — gamified fitness challenges, and ambassador-led engagement staged on Dallas's densest fitness corridor — putting ionIQ in people's hands at the exact moment their bodies were asking for it.
The math followed the heat. An estimated 5,000 attendees and 5,000 samples poured — enough to reach nearly every person who passed. 45+ five-gallon containers consumed. We turned passersby into participants, then participants into first-party data: 3,996 emails and 1,296 QR scans captured on-site.
The Result
~5,000 samples — nearly every passerby
3,996 customers captured
600%+ lift in impressions
+18.9% engagement