.svg)
Save The Office
The Challenge
Cold and flu season turns every workplace into a petri dish — and a seasonal wellness shot only matters if people have a cultural reason to reach for it. Greenhouse Juice Co. had the product in its Fiery Ginger Shot. What it needed was a moment.
GAS built one. "Save The Office" turned a functional immunity shot into the flu-season shield Canadians actually wanted to talk about — and dared them to nominate their own workplace to get it.
The Strategy
We anchored the creative in workplace nostalgia by casting recognizable faces from The Office — Brian Baumgartner, Kate Flannery, and Andy Buckley — so immunity landed as an inside joke, not a lecture.
Around the talent, we ran Greenhouse's first true 360° campaign, spanning D2C, on-premise, retail, and grocery. The mechanic was simple and shareable: nominate your office, win a pallet of free ginger shots for the whole team. We surrounded it with office-themed UGC built for the feed — the "World's Best Ginger Shots" mug, a ginger-shot Jell-O mold, a "Hottest in the Office" trophy — plus hero and actor video, paid and organic social, LinkedIn, email, a dedicated landing page, and in-store POS.
The result was a campaign that drove trial at scale scale, and recurring wholesale revenue with new doors.
The Result
3.5x ROI
$200K+ Recurring revenue
44,043 Employees reached
16,214 Shots sampled
"We took a functional product and gave it a personality the whole country recognized, then let people put their own office in the story. The result speaks for itself."
Eric Neal
Creative Director, GAS
