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National Fabric Retailer
The Challenge
A national specialty retailer was winding down operations on a compressed, 12-week clock — and every day on the calendar carried inventory that needed to move. The mandate was simple and unforgiving: maximize sell-through and drive foot traffic, fast, without burning margin. At this scale and this speed, a slow, scattershot media plan was never going to cut it.
We embedded directly into the client's media stack from day one, getting premium placements approved, launched, and optimized with zero ramp-up. From there we ran daily — sometimes intraday — optimizations alongside their team, tuning bids, placements, and audiences week over week to keep pace with a fast-moving campaign.
Over 12 weeks, GAS helped a leading national retailer drive $952M in revenue, beating forecasts by $200M+ and selling 27% above target.
"We assumed the CMO role from day one, launching nationwide campaigns across email, social, search, and programmatic within a week — then optimized daily, down to the SKU, to scale top-performing tactics."
Daniel Dahlberg
Head of Accounts, GAS
The takeaway
Scale and speed usually force a trade-off. They didn't here. With the right targeting, real integration, and relentless optimization, GAS turned a high-pressure wind-down into a high-return performance story.