.svg)
Clearscore
Background
ClearScore was launching in Australia, giving millions access to their free credit score and report.
The Challenge
It’s not easy to make people turn their heads to view content from a credit score company. We needed something different from the competition, and frankly, from ourselves as a brand.
The Work
With a digital buy scheduled and little time, GAS turned to something the Internet loves: cute animals. Using the funniest animal videos we could find we created stories about the perils of credit scores featuring Proboscis Monkeys, Hamsters, Dogs, and Fish.
Clear<marquee-text-span>Score<marquee-text-span>
Clear<marquee-text-span>Score<marquee-text-span>
Clear<marquee-text-span>Score<marquee-text-span>
Clear<marquee-text-span>Score<marquee-text-span>
Clear<marquee-text-span>Score<marquee-text-span>
Clear<marquee-text-span>Score<marquee-text-span>
Impact
When using our content in conjunction with their informative TV commercial, those regions saw 15-25% more clicks and sign ups and a 20% greater recall in post-campaign polling. What’s even better, in regions where our assets ran without TV support, we saw closer to 50% more clicks compared to other digital content.
50% more clicks
20% greater recall in post-campaign polling