MEDIA STRATEGY, CAMPAIGN,
DIGITAL MEDIA, STUDIO SERVICES
Background
Using almost five years of bright and bold work for the brand, GAS was tasked with communicating a new message to build on a new consumption segment.
The Challenge
The Work
Barefoot dominates holiday and weekend consumption, consumers love Barefoot when it’s time to kick off your shoes. But the crisp wine portfolio was losing ground during the work week. We wanted to communicate to consumers that when you want to relax with a glass of wine any day of the week, Barefoot Wine is the obvious choice
GAS Media was also asked to develop a go-to-market media strategy. In addition to our hero film, 5 videos, each focusing on one day of the week, were part of a media strategy that weighed heavily on the new video creative.
Impact
Increased the reach of social media channels by over 310% Increased social engagement rate by over 275% Delivered 56.5% more video views than forecasted Increased website traffic by over 142% Improved website bounce rate by 41.5%